This portfolio contains a small sampling of federal consulting products and services I directed in one of the most rewarding missions in my career as Senior Program Manager (contractor) for the U.S. Department of Veterans Affairs (VA) Veterans Health Administration (VHA) Recruitment Marketing and Advertising Campaign (2019-2023).

Working directly with VHA client stakeholders to make a difference in the lives of  U.S. Veterans, I oversaw a $40M research-based integrated recruitment marketing campaign, which involved developing themes, concepts, plans, strategies, and promotional items to raise awareness about the people of VA and the benefits of a VA career. The marketing focus was on recruitment of medical professionals and support staff to the largest integrated healthcare system in the United States. 

I had an extraordinary opportunity to lead a large and talented matrixed team of 20+ across 5 workstreams, including subcontractors and shared services,  which resulted in record-setting VA new hires. The comprehensive strategic marketing plans I developed and implemented, coupled with the highest quality client relations, led to 4 option year awards (2019-2023), a new 5-year $48M contract award (2023), and nearly 20 industry awards, including the Association of Marketing and Communication Professionals Award, PR Daily Digital Marketing and Social Media Award , Telly Award (honoring excellence in video and television), Public Relations Society of America Award, Hermes Creative Award,  Communicator Award of Distinction, eHealthcare Leadership Award, FORUM  Innovation Award, FedHealthIT Innovation Award, G2Xchange FedCiv Disruptive Tech Program Award.

To review the VA Careers website I oversaw, including an award-winning complete redesign in 2023, visit @ vacareers.va.gov.

To review the 2022 Case Study highlighting the major 2022 achievements of the VHA Recruitment Marketing and Advertising contract I led, visit the Aptive Resources site.